B&R’s slogan is their mission. The pursuit of Perfection in Automation has inspired and guided B&R for over 35 years. Perfection means more than developing the best solutions in industrial automation, it also means developing the best relationships – with our customers and partners as well as our employees and suppliers.

Keen foresight and entrepreneurial courage helped B&R rise quickly into the ranks of top global players in industrial automation. An intuitive sense of market dynamics and emerging trends has established B&R as a pioneer, leading the way with the most innovative technology on the market.

As part of the ABB group, they have a role as the ABB Group’s global center for machine and factory automation strengthens our position of leadership and adds new momentum to our impressive record of sustained growth.

B&R provide complete solutions for the automation industry. We excel in this area because our product range includes everything needed for machine and system automation. A decisive factor here is that all of the products work together seamlessly. Automation Studio, the powerful tool used to program and configure all of our products, is the central hub for engineering. This perfect coordination brings unprecedented increases in performance and quality, giving our customers a substantial competitive edge.